XM Mix-Channel is the outcome of two delivery methods, operating at the same time: XM Channel and XM Premium.
XM Mix-Channel is the delivery method that allows you to select a list of target websites before the start of the campaign (XM Premium), and at the same time to deliver your ads on one or more Channels (XM Channel). See XM Channel and XM Premium sections for more information.
If you plan a XM Mix-Channel campaign, you can reach a wide target audience, since we deliver your campaign to a selected list of Premium websites, and at the same time we distribute it on “long-tail” websites, i.e. sites visited by a strong target audience.