XM Mix Channel

XM Mix-Channel


XM Mix-Channel is the outcome of two delivery methods, operating at the same time: XM Channel and XM Premium.


XM Mix-Channel is the delivery method that allows you to select a list of target websites before the start of the campaign (XM Premium), and at the same time to deliver your ads on one or more Channels (XM Channel). See XM Channel and XM Premium sections for more information.
If you plan a XM Mix-Channel campaign, you can reach a wide target audience, since we deliver your campaign to a selected list of Premium websites, and at the same time we distribute it on “long-tail” websites, i.e. sites visited by a strong target audience.

XM Mix-Channel: Key Features

  • Possibility to reach a wide audience.
  • Flexibility in the selection of the target audience
  • Pricing models: PPC (Pay per Click) or CPM (Cost per mille)
  • Geo-targeting and User’s browser language
  • Total transparency of stats concerning the performances of the campaign for each website.
  • Optimization also through the activation / deactivation of the websites on which the campaign is distributed.