XM Channel is the delivery method for a campaign that identifies the target audience selecting vertical Channels and sub-channels. Over 100 Channels and sub-channels can be selected: this is made possible thanks to our partnerships with qualified web publishers and the major advertising players.
If you plan a XM Channel campaign, you can reach the audience that may be interested in specific topics, since you will deliver your campaign on “long-tail” websites, i.e. niche sites visited by a strong target audience.
Some of the Channels where you can distribute the campaign: