The Re-Targeting & Re-Marketing is a system to drive traffic to the advertiser’s website after a consumer has visited the customer website. Therefore the system re-engages with lost prospects via personalized display banner across the internet. Many internet surfers visit the advertisers’ website without closing or making any transaction. The Re-Targeting system allows you to display to the prospective users (lost) the relevant banners to lead them back to the advertiser website to complete the transaction. It provides advertisers with higher ROI and higher conversion rate. How it works:
- Identifying visitors for retargeting
We place a simple code on the home page of the advertiser’s website in order to identify the consumers who are visiting the website. We also place another code in the “thank you page” of the customer’s website. It allows cancelling the potential consumer as real consumer.
- Identifying advertisers past visitors (potential consumers) as they surf the web
AdConneXa© Platform has access to one of widest ads inventories in the world. When a potential consumer who has visited the advertiser’s website is “located” on of the website of our large publisher’s network, we serve the advertiser’s ad to this consumer in order to re-engage him/her to the customer’s website
- The potential consumer returns to the advertiser’s website to complete the sale
Once the consumer has made the purchase or has registered on the advertiser’s web site, he/she will no longer see the advertiser’s ads.