Contextual Targeting

Online ad model seeks placement only on web pages that feature content relevant to the advertised goods and services. Contextual targeting is a form of targeting that AdConneXa© Platform uses to target users for showing ad units based on the context of the page they are viewing. This means that if the user is viewing a page with sports content on it, the ad that will be displayed on that page will be sports related. We analyze the web content and then we classify each page in real-time. We then deliver the ads to consumers who are actively viewing information about advertiser’s keywords. In the statistics section of the AdConnexa control panel, the system shows the websites where the ads are displayed. The advertiser has the option, at any time, to activate or de-activate the contextual distribution on one or more specific websites.

• Reach a big audience targeted by keywords
• Price models: CPC (Cost per Click) and CPM (Cost per thousand impressions)
• The system shows the websites where the ads are displayed
• Change your bid price based on your goals