Ads specification

OxaMedia offers standard ads, as well as personalised creative solutions according to the customer’s communication objectives. In this section you can find information on ad formats and creative requirements necessary to set-up and optimise digital ad campaigns on our network of partner sites. OxaMedia distributes ad messages in the following formats:

• Standard
• Rich media
• Video

The ad guidelines have been defined in conformity with the policies established by IAB (Interactive Advertising Bureau) and Google.

Ads format

The standard ads can be:

• Animated (Gif and Flash files)
• Static (non- animated) image ads (.JPEG, .PNG or .GIF files)

Main Sizes

AD UNIT	PIXEL	AD UNIT	PIXEL
Small Rectangle	234×60	Medium Rectangle	300×250
Rectangle	180×150	Standard Skyscraper	160×600
Vertical Banner	120×240	Thin Skyscraper	120×600
Large Rectangle	336×280	Large Square	250×250
Full Banner	468×60	Small Square	200×200
Leaderboard	728×90

Animated ads specification Gif Creatives

• File weight : max 45 Kb
• Animation length: Max 15 Secs
• Defined borders: not white

FLASH Creatives

• File weight: max 45 Kb or less
• Animation length: max 30 secs
• Frame rate: 15-20 fps
• Sound: user initiated
• Action: ClickTAG on mouse release (in the ClickTAG must not be specified the destination URL; this is taken care of through the usage of ClickTAG)

Video Ads Specification

IN-BANNER VIDEO ADS	DESCRIPTION
Video Banner	Traditional banner (any format) delivered using video ad
Video Expandable Banner	Overrides banner size restriction: launch from banner via click, mouse-over or auto-initiation

IN-STREAM VIDEO ADS	DESCRIPTION
Pre-Roll Ads	Video banners placed at the beginning of a video stream
Video Clip	An integrated player that enables delivery of video ads and video content

Video Specification

• Video file max size: 50MB

• Format: ADVI, FLV, QuickTime, Windows Media o MPEG

• Image Size: 4:3

• Suggested video length: 15 secs or less

• Max Video length: 30 secs or less

Creative Policy

Advertising messages must not contain messages or links related to:

• Racial prejudice or discrimination towards individuals, groups or institutions
• Violence
• Child pornography
• Prostitution
• Obscene language
• Miracle cures
• Use of illegal drugs
• Use of anabolic steroids
• Sale of tobacco
• Sale of counterfeit designer goods
• Sale of products obtained from endangered or threatened species
• Sale of arms or ammunition
• Sale of medical prescriptions
• Promotion of illegal activities
• Promotion without authorisation of material protected by copyright

• Banners should contain the advertiser’s name and/or logo.
• A visible border must be used for banners with entire or partial white background.
• A graphic design that misleads users to click on the banner is not allowed.
• Ads must not employ rapid flashing animation techniques or Windows-style interface emulations.
• Ads must not launch auto-install prompts, executable prompts, pop-ups, pop-unders, any form of browser windows.

For CPC and CPA campaigns:

• Ads should contain an explicit call-to-action (i.e. price promotion, product trial etc).
• Ads must not contain phone number.
• Banners must always be clickable
• Landing pages should be developed with intuitive and simple graphical interface, allowing an easy conversion process.

All the creatives must be approved by OxaMedia Team before starting the campaign.