Campaign set up

Every direct advertiser and the agency advertiser’s needs to increase brand knowledge, attract qualified visitors, increase the number of registered users, increase sales. For each different communication objective OxaMedia has developed for its customers the most suitable advertising tools and approaches. Our advertisers will have access to AdConneXa Ad Platform which combines the self-service set up and optimization campaign system with automatic optimization systems tools. 1. Create your campaign based on your objectives Open your account with AdConneXa©Platform.

• Immediately create your campaign
• Set up you price model: CPC (Cost per Click) or CPM (Cost per thousand impressions)
• Set-up your bidding price
• Set-up your dalily budget

2. Add the campaign creative ads Add your campaign’s creative content according to our specification. Ads must be in conformity with OxaMedia content and technical guidelines. We always suggest that you create a dedicated landing page for the campaign which should be developed according to your objectives and targets.

• Add your specific content (Ads must be in conformity with the OxaMedia content and technical guidelines)
• Add your landing page Url (we always suggest to create a dedicated landing page for the campaign in order to better reach your advertising goals)

3. Target your campaign Use the several targeting tools available. The Re-Targeting campaigns can only be done with the support of a dedicated account manager.

• Select within the several Targeting options. You must at least select: your Country Target and the language of your audience
• Add any frequency capping, if needed
• Select the Distribution Model: Run of Network (RON – with Country Limitation); Contextual Targeting (add the most relevant keywords for your target audience); Premium WebSites Distribution (you have 3 systems to select the websites: by Category/Channel (and the related subcategories); by keywords (type a keyword and the system will show you the websites which have at least a web page related to your keyword); by adding your site list (the system will show you only the websites out of your list which are connected to our Adnetwork)

4. Get traffic to your website Fund your account. Once OxaMedia approves your ads the campaign will immediately come online. 5. Monitor and optimize results Your can monitor and optimize campaign performance with advanced real-time reporting. Based on the results you get, you can change the distribution system or you can add or stop websites or channels (categories). You can also change your bidding price and the price model ( from CPC to CPM or from CPM to CPC).