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Advertiser guide

Campaign set up


Every direct advertiser and the agency advertiser’s needs to increase brand knowledge, attract qualified visitors, increase the number of registered users, increase sales. For each communication objective, OxaMedia has developped a complete set of advertising tools, that each advertiser could use by accessing AdConneXa© Adserver.
Our AdConneXa© Adserver  combines  an automatic  campaign optimization system and time the possibility, for the advertiser, to operate manually.  Your access to AdConneXa© can be self-service.



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1. Create your campaign


Create your campaign according to your communication objectives
Open your self-service account on AdConneXa or click here to request for assistance from one of our account manager.

  • Enter the name of an account manager
  • Select a pricing model: PPC (Pay per Click) or CPM (Cost per mille)
  • Fix your purchase price
  • Set your daily budget

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2. Add your banners


Your banners must conform to OxaMedia content and technical guidelines.
We suggest you to create a dedicated landing page for the campaign, which should be developed according to your objectives and target audience.

  • Add your banners
  • Add the url of your landing page
  • Add the domain name of your landing page

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3. Target your campaign


You can target your campaign using the several targeting tools available.
Select your targeting tools among the several options available. You should select at least: your Target Country and the language of your audience.

  • Add your frequency capping, if needed
  • Select your distribution method: XM RON (Run of Network); XM Contextual, XM Channel, XM Mix-Contextual, XM Mix-Channel, XM Premium. Before selecting a distribution method, please read the information provided for each Delivery type.

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4. Get traffic to your website


Fund your account.
Your campaign will be online as soon as OxaMedia will approve your banner ads.

  • Enter the name of an account manager
  • Select a pricing model: PPC (Pay per Click) or CPM (Cost per mille)
  • Fix your purchase price
  • Set your daily budget

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5. Check the performance and optimize the campaign


Create your campaign according to your communication objectives
Several tools are available to check the performances of your campaign and optimize its distribution. You can change the distribution method and each capping option, enable/disable some websites, modify your bidding price or your pricing model (from CPC to CPM and vice versa).

  • Enter the name of an account manager
  • Select a pricing model: PPC (Pay per Click) or CPM (Cost per mille)
  • Fix your purchase price
  • Set your daily budget