An AdExchange is a digital marketplace that enables advertisers and publishers to buy and sell advertising space.
AdConneXa is an AdExchange where direct AdConneXa advertisers and partners’ advertisers buy through real-time auction the ad inventory of the AdconneXa direct publishers and the AdconneXa partners’ ad Inventory.
The auction rules are based on the Vickrey auction:
Advertisers, through the AdconneXa Console, submit automatic bids to purchase a certain ad unit requested by a website while an internet user is opening the web page. The bid is submitted without knowing the bid of the other Advertisers in the auction. The highest bidder wins but the price paid is the second-highest bid.
BENEFITS FOR THE ADVERTISER:
- Enhanced consumer targeting capabilities
- More cost effective reach and frequency
- Near elimination of wasted impressions and ad dollars
BENEFITS FOR THE WEB PUBLISHERS:
- Delivers higher revenues on inventory through opening that inventory to a buying market designed to maximize the value of each individual impression.