Ad Choices is the industry’s “self-regulatory program for online behavioral advertising” known as the Digital Advertising Alliance (DAA). This program is available for entities which operate online and collects anonymous behavioral data from visitors to their sites and sites of third parties where a member has a presence.
The DAA guidelines require that any AdNetwork, such as OxaMedia, clearly explains the opt-out procedure in its privacy policy.
Provided here is Article 7 of our Privacy Policy, setting forth OxaMedia’s “Opt-Out” provision and providing visitors to our sites a direct link to that option:
7. Opt-Out
OxaMedia is committed to protecting the privacy of visitors and providing privacy options for those that view advertisements served through our system. We offer the ability to opt out of our OxaMedia Cookie information system by implementing an OxaMedia Opt-Out cookie on your Web browser. Using the OxaMedia Opt Out Cookie will not prevent advertisements served through OxaMedia from being presented to you but will stop the collection and storing of data regarding your visit while being served an advertisement by one of our clients. To opt-out, please use the opt-out utility: Opt Out page.